Sunday GTM: GTM engineering 101, Breakcold, automated company reports


Hi there, Question: What actually is a GTM engineer? Answer: It's someone that engineers go to market systems to be better (more output) and more efficient. A GTM engineer will use tools (software, AI...) to create new go to market motions, streamline current motions, reduce manual labor (workflow below is a great example of this), and look at go to market as a system to engineer. To do this they'll be skilled in AI prompting, understanding API and how tools can work together, email...