Hi There, Let's clear the record on what a go to market engineer actually is. Last week I saw a few different posts coining the term and relating it to the death of SDRs, suggesting SDRs are evolving to GTM engineers by learning tools like Clay. And I'm here to tell you, that's not what a GTM engineer is. So let's define GTM engineer once and for all. Here's the breakdown: Go to market (gtm): the process or strategy a company uses to acquire, activate, retain and expand customers. Engineer: a...
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