Hi There, Question: What is an ICP really? Answer: I know, that you know, it's an ideal customer profile, but what does that mean? When is a customer ideal? Here's what I think it is, it's the customer who: Costs the least to acquire Brings in the most amount of revenue (or profit) Gets the biggest impact possible from your product So when we're defining an ICP we're building a predictive model on who that will be. I think that's a better framework to use when defining the ICP than the...