Hi There, Question: what's signal-based outbound? Answer: the future of outbound 😉 The old way of doing outbound goes something like: Get a list of TAM (total addressable market) Filter out ICP (ideal customer profile Find your buyer persona Send an email/ cold call The result is a very static list that's hard to prioritize. So what more and more companies are doing now is using Clay to go more granular on that list and enrich/ use AI agents to do some sort of lead-scoring and adjust...