Hi There, Question: what are signals and intent? And why does it matter? Answer: I've been seeing these used as buzzwords a lot lately. So, I'm going to break down how I think you should think about and use them. Here’s how I define them: Signals estimate a prospect’s problem awareness: Do they have a problem? Intent estimates a prospect’s solution awareness: Are they looking for a solution? Let's break this down further: Signals tell you there’s a need, and intent tells you they’re ready to...